Love her or hate her, Kim Kardashian West is a force to be reckoned with. She almost single-handedly ushered in the era of being famous for being famous, and keeps the money rolling in with her multiple business endeavors. Earlier this month she dipped back into the beauty market with the launch of KKW Beauty. Kim is known for her well-contoured makeup looks, so it only made sense that her first release would be a contour kit. However, this isn’t Kim’s first romp with the beauty world. Kim, Khloe, and Kourtney launched Kardashian Beauty a few years ago and the reception was luke warm. So, how did Kim do this time around? Well, the kits sold out in 2 hours and earned Kim an easy $14 million. But do people like it?
On the surface it seemed like Kim had it right. She released her contour kits in 4 shades: light, medium, deep, and deep dark. Each kit comes with two contour and two highlight shades, one of them being a shimmery finish to provide some sort of glow, in a cream formula. Now, if these were foundation shades Kim would have likely received much more praise for diversity. However, contour kits are a little tricky. Many darker-skinned beauty enthusiasts were disappointed in the color range and felt like she completely missed the mark.
Most beauty bloggers had the same positive things to say about this product. Since it’s a cream product it glides on the skin and easily blends with other products. Users love that it gives a natural look, which is on-brand for the recently toned-down beauty. As far as the tools that come with the kit, the brush side was most-loved.
While the product does have it’s up, it certainly has it’s downs, too. To start, the product was breaking in the middle of consumers’ YouTube videos. The kit retails for $45 (and only ships in the US), but the products are more travel than full sized. Although the product is creamy, the sponge that comes with it doesn’t do much to help apply it well.
Most people loved the contour color, but the highlight color was confusing for just as many. The highlight color was too light for most women of color. Women of color on the darker end of the spectrum were completely left out of the release, even with the darkness of the darkest contour color in the deep dark kit.
Kim invited a couple dozen beauty influencers to the launch of her kits, most of which included popular YouTubers. If she knows what’s best, she’ll take their constructive criticism and use it to improve. But even if she doesn’t, she’s still going to be paid! Tell us if you’ve used the KKW Kit how it makes or breaks your current make up collection.