If you don’t know, newcomer JOEY BADA$$ is the talk of the town. Hailing from Brooklyn and with only 17 years of life on his resume, it is already being predicted that he will lead a future full of major achievements.

His presence could be likened to that of a musical messiah, as he parts the mainstream waves of formulaic hits that brag about the same old things. Having only been born in 1995, this young man manages to ooze a 90′s nostalgia that was once only available by listening to artists who made music during that era.

He’s bringing hope to all my jaded music loving elders and showing his generation that there’s more to music than Hublots and YOLO or whatever else people talk about in music these days…

Needless to say, I am so stoked to work with an artist like JOEY…especially at this interesting point in his life. What can I tell you about him? Well – he’s super sweet, hilarious and adorable (if you couldn’t see that for yourself already). At first glance, he appears to be like any 17 year old – except for the fact that most teenagers don’t possess a massive talent that has big wigs turning heads and taking notice. I can’t wait to watch the JOEY BADA$$ and PRO ERA CREW takeover. I’ll be front row and center, eating my organic popcorn and holding up supportive sign!

On the first day of shooting, we met JOEY BADA$$ at his high school in Brooklyn.

We were told we were not allowed to shoot on school property…

but…we worked around that.

JOEY BADA$$ & PRO ERA CREW

We hung out with some of his crew…

CAPITAL STEEZ dropping gems in the cipher

Later there was a show at the KNITTING FACTORY in BROOKLYN

Rehearsal…

VASHTIE & JOEYBADA$$

++++++++++

Day two, we shot in JOEY’S bedroom…

ELLE CLAY stopped by and gave me some vegan snacks

A GUY NAMED LINDSEY was shooting the behind the scenes

++++++++++++

BEHIND THE SCENES VIDEO

PREMIERES TODAY JUNE 25TH @  1PM EST

&

OFFICIAL “WAVES” MUSIC VIDEO

PREMIERES JULY 1ST, 2012