Barbie Celebrates Her Bad Ass 60th Anniversary

The Herstory

For decades, Barbie has held a special place in every little girl’s heart. Starting in 1969 Barbie is always been a name that will be associated with influence and broken barriers. Founder, Ruth Handler, launched the first Barbie doll named after her daughter, Barbara later released Ken, named after her son. In 1968 the first Black Barbie, Christie was released to the collection range.

Barbie’s Influence

In no time, Barbie began to influence many people and even businesses with its iconic take on women’s empowerment. Barbie is known for her nontraditional careers for women. She has been a surgeon, soldier, the president, and various business associations. Barbie’s mission was to defy the narrative that women couldn’t be in male dominated spaces and she took each career on and mastered it.

The brand continued to their women empowerment mission by creating dolls of famous sheroes. In the past, powerful women like Beyoncè, Cher, Farrah Fawcett, Diana Ross, Zendaya, JLo, Audrey Hepburn, and Ava DuVernay. Each doll is created to the woman’s liking and shows young girls all of the career choice they can have.


Celebrating 60 Years

Barbie is now celebrating her 60th birthday. With March being International Women’s Month, Barbie is releasing a new role model collection of celebrity and boss women as Barbie dolls. 20 new dolls will be added to this collection; all from 18 different countries. Below is the list of the new Barbies:

Yara Shahidi – actress and activist

Naomi Osaka – tennis player

Adwoa Aboah – activist and supermodel

Kristina Vogel – cycling champion

Tessa Virtue – ice dancer champion

Dipa Karmakar – gymnastics champion

Chen Man – visual artist

Melodie Robinson – sports journalist

Karla Wheelock – mountaineer and writer

Lisa Azuelos – Director

Eleni Antoniadou – regenerative medicine scientist

Rosanna Marziale – chef

Ita Buttrose – journalist

Maya Garbeira – surfer

Tetsuko Kuroyanagi – actress, author, UNICEF ambassador

Mariana Costa Checa – entrepreneur and activist

Iwona Blecharczyk – professional truck driver

Gülse Birsel – screenwriter and columnist

Lyasan Utiasheva – tv show host and rhythmic gymnastics champion

Ibtihaj Muhammad – fencing champion

Closing The Dream Gap

To continue their work with encouraging young girls, Barbie started their Dream Gap initiative to show girls that their gender doesn’t hinder their career choices. The initiative hopes to show girls that they can be whatever they want to be, not the limits society has set out to be “acceptable”. Barbie is continuously building the self esteem and confidence of young girls and even older women to close the dream gap and break society’s barriers.

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