After successfully collaborating with both Estée Lauder and Target, Victoria Beckham has announced a new endeavor with Reebok.
The Reebok X Victoria Beckham collection is due to make it’s debut in late 2018. It will be part of the Reebok Innovation Collective, which focuses on developing next-generation clothing in terms of performance technology. On Thursday (November 9th), Beckham shared the news on her Instagram by posting a video and picture of herself wearing Reebok’s Club C sneakers.
Beckham’s collaboration with Reebok, comes after successful partnerships with Teyana Taylor, Ariana Grande, Gigi Hadid, and Aly Raisman. In a press release from Beckham, she stated:
“I am incredibly excited to embark on this partnership built on shared values. I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition.”
“As a brand, we look to partner with not just influential women, but women who want to truly change the world,” said Reebok’s Corinna Werkle, Senior Vice President of Women’s Initiatives at Reebok in a press statement. “There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves.”