In a series of Man vs. Wild-esque commercials, Kevin Hart channels his inner Forrest Gump as “The Man Who Kept Running”. The legend begins in October, when Kevin receives the first Apple Watch Nike+. From there, he goes off the grid, only to be found in the desert and 700 miles from his home. He’s scruffy with an overgrown beard and a coyote that seems to be his only friend.
I’ve been living out here for months. But my spirit has been out here forever. See, running used to be hard for me, but things changed when I woke up and heard this little voice in my head. It was the same question every day. “Are we running today?” Every day. You know what I started to do? I started answering that question. Yes! Yes! So now I run. I run.”
To check out the seven commercials, take a look below and click.
To find out more about the Apple Watch Nike+, head here.