Back in April, everyone including the world of social media caught wave of Balenciaga‘s latest leather bag priced over $2,000 that strikingly resembled the $0.99 blue bag sold through IKEA. As a joke the internet took it in their own hands to create their own collab, photo-shopping every necessary accessory and item of a hypebeast which included the Yeezy Boost 350 V2’s. After Ikea communicated a couple jokes through their recent ads and the floatation of various photoshops, Norwood Chapters decided to make the pullover come to life by using real 0.99 Frakta bags and Mache (a very important eye in the sneaker community) decided to hop on the IKEA wave and honor one of those photoshops as well (created by brucehatoo) and turned the imagined IKEA Yeezy Boost 350 V2’s into a reality.
Since the internet, Norwood Chapters, and Mache have put the world of IKEA into their own hands, it has ironically led into a collaboration with designer and visionary Virgil Abloh. Four months ago, he announced to Columbia University that his fashion line Off-White would be teaming up with a furniture design company and low and behold, he was referencing the Swedish company. Just days ago, the collaboration was confirmed when the company held it’s annual Democratic Design Days (where they inform the public on what’s to come for the rest of the year) and announced alongside Abloh on stage that the collaboration has the intention of making young people’s first home “more personal, yet inexpensive”. Virgil (who’s college background revolves around architecture) also mentioned that this collaboration is for those young people who are anxious to live with design in tight spaces.
As an individual who was educated through the images of Tumblr but never being able to witness them in real life, the creative director and architect of fashion and the Swedish furniture company are now placing those visions in their own hands. Who knew that the jokes around an IKEA knockoff in the internet world would ironically lead to fulfilling the actual lifestyle needs of our generation ? This is truly a love story for the culture.
Well I destroyed my cream white Yeezys so what better way to salvage them then to give in and hop on the IKEA wave lol. Even though this type of custom was inevitable I had seen the @brucehatoo photoshop floating around so I wanted to give the man some props as well. This was meant to be corny and fun, it was a nice break from being serious all the time lol. #ikea #yeezy #custom #nicekicks #complexkicks #hypebeast
Some of you guessed it! @virgilabloh @off____white prototyping a fresh take on the FRAKTA bag in IKEA’s very own prototype shop in Älmhult. "We’re in a moment where IKEA is transcending, and people are bringing this “do it yourself” culture” to the blue bag. What I’m most interested in is doing that process in partnership with the brand. It’s allowing me to put my opinion on a classic. It’s unique, and distinctly as much of off-white as it's IKEA". Photo @piotrniepsuj . #IKEAtoday #Collaborationpartner #virgilabloh #offwhite #IKEADDD