Over the weekend, Virgil Abloh‘s Off-White lifestyle brand and Nike released their “All White” Jordan 1 exclusively to Europe. Some of the countries that received this highly anticipated collaboration included France (specifically at Paris Fashion Week Men’s), Germany, Italy, Spain, Sweden, Switzerland, Turkey, and the UK.
Within these eight countries, 24 locations received the $223 sneaker with a unisex size run planned. Even though there was much hype for this sneaker to drop, this sneaker opens up a way bigger conversation. Just last week I was chatting with my friends about what it feels like to be invisible when it comes to the world of streetwear. When it comes to streetwear, rather it’s t-shirts, hoodies, or sneakers, no street-wear brand (in which most of them are ran by men and highly supported) ever releases caters to women because it’s expected of women to accommodate to the product if its catered to men, but that’s highly unfair (not because we just look better in street-wear), but because we are apart of the exact same audience that enjoy’s streetwear and it’s collaboration. Just because a sneaker has pink or a “feminine” color way, doesn’t mean it’s appealing to women and just because street-wear brands are comfortable with not making their creations inclusive (to both women and men) doesn’t mean that you should not be innovative and/or open to change.
Virgil’s weekend release this not only adds to his resume of being fashion and lifestyle forward, but it opens up the bigger issue of streetwear knowing that we as women would not only like to wear street-wear, but we would like to be recognized in street-wear.
If streetwear is about breaking rules, why is a sneaker release that’s also catered in women sizes still a taboo topic? Hopefully Virgil continues to embrace unisex pieces and sneakers because that it is the very blueprint that will allow street-wear to not only be fashion forward but forward thinking.