The Pink Ribbon Turns 25: The Estée Lauder’s Breast Cancer Campaign

Breast cancer is more common than some of us think – according to statistics, around one in eight women in the U.S. will develop breast cancer over the course of their lifetimes. The Estée Lauder Companies honors the 25th Anniversary of The Breast Cancer Campaign and the co-creation of the iconic pink ribbon by its visionary founder, the late Evelyn H. Lauder. The campaign no longer carries the word “Awareness” as breast cancer now has the global spotlight it deserves, moving into the future with a new rally – it’s time to end breast cancer. Despite advancements in technology, and our ever-increasing knowledge of cancer, detection and prevention is still an area we all need to educate ourselves on, so Estée Lauder made a documentary, Unraveling the Pink Ribbon: Creating a Breast Cancer-Free World to do exactly that.

The documentary, made to honor the 25th anniversary of the iconic pink ribbon, shares information on how the Estée Lauder Companies’ Breast Cancer campaign was founded, and the advancements in research and awareness in recent times, while featuring women sharing stories of their own experiences. Watch the video below:

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