There’s no doubt that this year has consisted of a bomb selection of visuals. Some of the videos that come to mind have and that make us usually want twitch at least three more times have been videos for popular artists. One of those artists that took us back was Drake in his visuals for God’s Plan and Nice For What and the that has person been responsible behind the scenes of these visuals is a female director that goes by Karena Evans.
In celebration of #NiceForWhat slidin right into that #1 spot on the Billboard Hot 100. CONGRATS @champagnepapi 🥂Grateful for that brilliant mind & pure heart of yours. & God bless all these truly magical women. The world really needs each of you. 📹✂️: my stage mom by day / editor queen by night @katwebber_
Karena is a writer, director, photographer, model, and actor (on Canada’s Mary Kills People) who’s taking over in more ways than just one. On top of directing the visuals for songs that have been on top of the Billboard Charts such asGod’s Plan and Nice For What , she making a big name for herself at only 22…yes just 22 years old.
Celebrating #AirMaxDay w/ ✨@daniirey ✨in this final piece of 6 I had the pleasure of directing for @niketoronto ✔️ Sending all the love & gratitude to @popp_rok @funky_diabetic @tajtheblacklion @twaldston @karenzuccala @stina @eddieokeefe @havin_fan @ojdiditagain @spensedeluxe @_toripuras @summerogrady @elydacamelia @niceshoesto @ethanmyers @apollostudios @adrianbellaire @andrewbharris @deanrosen #vapormax
Before getting in the seat to direct these two major videos of the year, Karena started off as an intern for Director X, put in a lot of work, and ended up becoming a full fledged director within his film company, Popp Rok. The milestones don’t just here though. Karena has also been responsible for directing Belly’s Mumble Rap video, fashion films, shooting for Nike Toronto for their Nike Air Max campaign (Heartbreak to Art 10-part series), and she also curated a Black Lives Matter documentary. Did we also mention that she was the FIRST female recipient of Canada’s Prism Prize’s Lipsett Award for her innovative approach to film? If you’re not hip to the greatness we’re spilling to you, note this one thing that she definitely did, THAT!
Karena is a woman who’s crushing it because she is simply proving to the world that not only can you be female director who slays in front and behind of the camera, but that you can do it all at a young age and be the best to ever do it despite the obstacles. She’s literally pippin up on those around her so be nice for what ? It’s clear that this is just the begging of God’s Plan. If you never knew of this young female creator before, chances are that you’re more than familiar now.