Introducing Top Dawg Entertainment’s newest signee Lance Skiiiwalker, the only male singer to share the collective home of Kendrick Lamar, SchoolBoy Q and SZA. The Chicago singer-songwriter was previously noted to be the possible alter ego of fellow TDE rapper Jay Rock, but we know for sure he is his own sound to match in the video for his new single, “Could It Be”.
The PANAMÆRA and little homies (Kendrick Lamar and Dave Free) co-directed eerie video follows Skiiwalker as he awkwardly tried to gain the attention of an uninterested girl. Things take a turn for the worst when she flips him the bird, leading her to be drugged with an apple.
The video is beautifully shot but also straight up creepy. No means no Lance! Watch for yourself below: