Gucci has been an innovator for fashion for decades and it does not seem like they are slowing down anytime soon.

Recently, the incredibly innovative fashion house launched the second chapter of their Gucci DIY services just in time for Milan Fashion Week. The flagship store is located on Milan’s upscale shopping strip Via Montenapoleone, and as you can imagine, the store is every fashion person’s dream…

While sitting in the luxurious setting, you have a choice to customize a 14oz Japanese denim jacket, a silk jacket, a tailored jacket or even a leather jacket. After choosing your item, you are then able to decide between the hand painted designs, the gorgeous patterns and the fonts from the latest Gucci collection to put together your own unique jacket.

It seems to us that almost anything is possible with the new Gucci DIY service in Milan. And, what makes the experience even more special; all of the customization is done in store.

We recommend, if you are near by and seeking a personalized silk bomber jacket to stop in and check it out for yourself.