If you were in the Lower Eastside area within the past two weeks, you might have noticed the highlighter green shop on the corner of Rivington and Ludlow. However, if you didn’t happen to be onsite, by now you’ve probably seen the sea of green that was Louis Vuitton’s pop-up shop all over your social feeds.
The corner pop-up shop stood out from its LES neighbors with the entire exterior painted a loud acid green. While standard city street accessories like a chained up bike, mailbox and garbage bags, painted in the same acid green color, adorned the storefront and completed the look. It’s a known fact that Louis Vuitton has locations all over New York City, but there has never been a presence of the brand in lower Manhattan. This concept changed that and though the idea of marrying high fashion with street culture has been done before by LV (think the Supreme collab), this pop-up is right on aesthetic with Virgil and his vision of bringing luxury and skate culture together. LES is known for its grunge, downtown vibes, and cool kid scene, so it was the perfect location to pop-up and show off.
The inside of the shop feels like the room of an angsty teen from the 90’s double dipped in slime. Elements like a PlayStation, guitar amp and T.V are placed to look perfectly askew amongst the French fashion houses latest menswear collection. Shoppers can pick up items from the Men’s Fall/19 collection including new prints inspired by NYC and the latest version of the LV “Skate” trainer.
The NYC location is the second pop-up concept by Virgil Abloh for the fashion house’s Fall/19 collection and the second to have a full-on color appeal. The first pop-up occurred in Chicago and was bright orange. The pop up will tour from city to city with different staple colors. The memory of the vivid slime green shop that took over Rivington will live on in our memories and through Instagram pics and stories, exactly the way Virgil intended it to.