Blog Archives

In Honor of Chuck Berry’s Birthday Viollete Releases a Themed Hoodie

Early this year, Vashtie took a digital detox and spent her time working on creative projects, resting and listening to music. After listening to the Rolling Stone’s Top 100 Albums of All Time, she rediscovered Chuck Berry, who is now

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#WCW : These are the Nail Artists you Need to Know

I can be pretty formulaic in how I wear my hair and because I’m always pressed for time, I somehow end up wearing the same jeans, tee, and sneaker combination. But ever since high school when it was mandatory that

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#KicksOfTheDay: Vans Dips in a Rose Gold Trophy

Vans has covered the iconic Sk8-Hi in a gleaming rose gold. To accent the metallic cover, “Mahogany Rose” hits are placed along the side stripe and toe cap. The two-tone upper is also detailed with white laces and a matching midsole.

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Kick Your Fall Style Up a Notch With a Beret

Our Downtown Sweetheart is back from Paris after a jam-packed week of Fashion Week shows and events, and we want to share a style tip for fall inspired by Vashtie’s trip! One of the most chic style trends this fall

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Bape Release’s their Fall Capsule with Betty Boop

  Hoodie season is on the way and Bape is not missing a beat. The Japanese hype brand founded  Nigo in 1993 is releasing their latest collaboration with Betty Bop tomorrow and the demand is hight. The street wear brand

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Peep Amber Rose’s New Fuzzy Reebok Sneakers

Reebok is no stranger to a powerful collaborative shoe, but the newest one on its roster includes teaming up with Amber Rose, the sports brand has created a daring sneaker that’s perfect for bold women. Dubbed the “Muva Fuka,” this modified Freestyle Hi is

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Power Suit 101 – How To Own The 80s Trend

“Power dressing” was a term used to identify the emergence of business suits for women in the late 1970s/early 1980s, but it tells a more interesting story than just larger-than-life shoulder pads and bold colors. Women were entering the work

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Vashtie Takes Over HYPEBEAST IG Story for Paris Fashion Week

Paris Fashion Week is well underway and if you’re not in the city, Vashtie has a front row seat to all of your favorite shows viewable on her IG story. There, you’re able to go with her to some of

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adidas Originals Superstar Silhouette Gets a Subtle Pop of Color

The classic adidas Originals Superstar iconic model is getting two new colorways, a bright “Tactile Orange” as well as a light “Ice Pink.” The white sneaker features the pop of color on the iconic Three Stripes placed on the side. Classic gold foil

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Adidas Dedicates Cop-Worthy Kicks to Atlanta

When the city of Atlanta comes up in mid conversation, there’s not much to critique just because everything they create or are attached to turns into gold. Usually we’re used to admiring the scene of the dirty south from their

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Nike and Virgil Abloh release “The Ten”

Nike and designer, Virgil Abloh, teamed up yet again to create this year’s “it” collection: “The Ten.” Abloh and Nike have been working together since 2016 when he first visited the headquarters. He would create sketches of sneakers as a

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Theblacktongue Resorts to Violence with new Mixtape and Collection

What happens after theblacktongue’s highly successful 64 nights of christmas collection? The wild New York born and bred fashion house take a  trip to a few popular vacation towns within the state for the summer and continue their hooligan-esque activity. Their latest

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How has digital media changed NYFW in 2017?

New York Fashion Week is the highlight of the fall and spring fashion seasons in New York. All of my favorite celebrities are in the city. From “It girls” and influencers, to editors and designers, everyone is attending shows, exclusive

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Is Rock & Roll Culture Being Appropriated? Here’s Why It’s Important To Know What You’re Wearing

Now more than ever rock and roll t-shirts are being commonly worn by today’s youth with bands such as Metallica and Guns N Roses.  As most would think, wearing a t-shirt of any brand would mean you support that brand

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Get Your Glitter Fix With New Axel Arigato Kicks

There’s no such thing as too much glitter, and it’s definitely never a bad time for glitter. These luxury Axel Arigato sneakers in “Taupe Leather” will make you shine bright any day. The leather sneaker is equipped with a cushioned sole for

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Balenciaga’s Triple S Sneaker is available for pre-order

Back in August, we were dazzled by the spring influenced colorways of their beloved Speed Trainers that originally launched last November as well as the Bernie Sanders influenced caps just days ago. Just when we thought it couldn’t get better

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Kith and Nike set to release New Collab

At NYFW, Kith x Nike announced the arrival of their new project that Ronnie Fieg has been teasing, the Nike Air Maestro 2 . The first pair has a red, white, and blue colorway while the other happens to be

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[CLOSED] GIVEAWAY: FENTY X PUMA SLIDES

Whether you’re just running to the store or meeting your friends out for lunch, a pair of slides will come in handy. Rihanna teamed up with PUMA to collaborate on a pair of slides that both fit the “girl on

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Poppin Pink Sneaker Releases Of The Month

Milennial pink is in. Sneaker brands have been cashing in with both genders with the color of the summer. From Nike to Puma, here are this month’s hottest pink releases. Nike Air Max 97 Ultra “Metallic Rose Gold” Available now at

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Sneaker Culture: Yeezy Boost Waverunners 700s And Virgil Abloh x Nike

As we approach NYFW, Kanye West and Virgil Abloh remind us of why they are the best in the business. Both designers unveiled sneakers collections for Adidas and Nikes. Kanye continues to add to his flourishing Sneaker empire, Yeezys. Virgil

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Rihanna’s Cleated Creeper is About to Hit Shelves

The Cleated Creeper from Rihanna‘s latest Fenty x Puma collection will be available to buy next week from Puma. The classic Puma look features a higher than usual height to the Creeper silhouette thanks to an additional cleated outsole while Fall 2017-ready

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Nas Supreme shirt sells out in Seconds

Supreme has reopened their web shop for the beginning of the fall season, just in time for back to school time. Supreme is a skateboard clothing brand started by James Jebbia in 1994. The brand caters to the skateboarders, hip

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The Weeknd Releases his first Signature Shoe

The Weeknd Joined many other artists with the release of his shoe silhouette, the XO Parallel. The XO Parallel takes inspiration from military boots and classic high-top basketball shoes in a premium lifestyle presentation. Debuting in white, the sneaker is

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STYLE: #GucciGoals — My Obsession With Gucci

There are many fashion institutions we’ve grown up subjected to and just knew to. Whether or not they’re actually currently relevant is a matter of debate and preference but it’s safe to say whenever you see something from one of

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#KicksOfTheDay: The Vans Old Skool “Mono Leather” Pack Gets A Pastel Treatment

Vans rolls out two new iterations of their iconic Old Skool collection, giving us a special monotone rendition for the upcoming season. The latest delivery, named the “Mono Leather” Pack ($65), reworks the classic skate model by treating it to a soft

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Kith and Coca-Cola Partner with Converse for a Special Chuck Taylor All Star ’70

Kith and Coca-Cola continues their summer collaboration by bringing Converse into the equation to work on a special rendition of the iconic Chuck Taylor All Star ’70. The model is executed in a vintage white denim makeup and features an

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#ThrowBackThursday: Remember Kanye West & Kim Kardashian West’s Balmain Paris Shoot?

“Power couple” is a term we throw around a tad bit too often, but hate it or love it, the Kim K and Kayne West brand can’t be any stronger. Recently, Kim released a new contour stick which gained mixed

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The return of the Nike Air Max 97’s

In preparation for today’s Nike Airmax 97 release, let’s take a look at the history of the Air Max 97 and a couple of outfits that would go along with the shoe. The Air Max 97 was designed by Christian

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Dos and Don’ts of Wearing Sneakers with Dresses

Vashite has a pair of kicks to go with any outfit. Whether she’s wearing them with a pair of baggy jeans, wearing running shoes on the way to the gym, or throwing on some fresh whites to match her fit,

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The evolution of hip hop and fashion through the decades

Over the years, hip hop has done more than just influence the music industry. Hip hop has somehow found its way into the world of television commercials, movies, food, and even into the fashion. Though many factors have contributed to

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Joey Bada$$ x Vintage Frames Company

Brooklyn native Joey Bada$$ links with Montreal-based eyewear brand Vintage Frames Company. The collab is a ’90s-inspired eyewear collection for Summer 2017. Joey worked with CEO Corey Shapiro and designed two handcrafted gold oval frames, one with a time dipped ruby-red lens and the

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Stylists: The Game Changers of the Industry

  When it comes to the industry, fashion is one of those things that can either make you shine or place you in a shadow. Now of course we would love our stars for their talent but when you add

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Ankle Bracelets Are This Summer’s Go-To

  This summer’s hottest accessory is the anklet. A subtle nod to 90’s fashion, the anklet has been making a comeback since Calvin Klein’s Spring 2016 show, in which the models wore silver anklets. Since then, the anklet has acquired many fans,

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BEAUTY TIP TUESDAY: Moisturizers For Summer Skin

Skincare is important year-round, but summer gives us a few more things to be concerned about. During the warmer months, it’s important to keep your skin moisturized as well as protected from the sun in order to prevent sun damage

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IF YOU DON’T KNOW, NOW YOU KNOW: Lupita/Rihanna Movie, #Ctrl, and More

1. Twitter has made a fantasy become reality with a movie starring Lupita Nyong’o and Rihanna. It all started with a Tumblr post from two years ago of Rihanna and Lupita at a Miu Miu fashion show in 2014. The

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The Celebration Of An Icon: Grace Jones

Today, we celebrate the birth of the legendary Grace Jones. Over the years, the Jamaican model-turned-signer, has contributed to the fashion, art, and music industry unprecedented by any other artist of her era. From hit singles such as “My Jamaican

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Met Gala Fashion Faves: Past & Present

Annually, celebrity A-listers flood New York City for The Met Gala.  To most people it looks like prom night for celebrities but The Met Gala has a deeper purpose.  The Met Gala is an annual fundraiser for the Metropolitan Museum

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SHOP: The Limited-Edition Vashtie Bootleg Tee Is Back!

In honor of Vashtie’s Born Day, she is re-releasing her Violette New York collaboration with J.P. Pascual titled The Downtown’s Sweetheart Bootleg Tee. After countless requests for a re-stock, the highly-demanded tee is now available once again for Vashtie’s special day. Cop yours here! The shirt originally

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An Internet Addiction For The Culture: ‘The Show By Round Two’

Whether you’re a long time collector of dead-stock Jordans, a person that values the essence of style or simply have a passion for trading, The Show By Round Two is the best entertainment we’ve seen in a while. Back in 2013, Virginia Commonwealth

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Alma Har’el Taps Kiersey Clemons And Lisa Bonet For Feminist Short Film ‘JellyWolf’

We talk about muses a lot here. The way they make us think, dream, and–most importantly–feel. But what happens when their creative hearts align with yours subconsciously? At a distance, through nothing but energy, like power lines… Jellywolf–the manifestation of

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