The Weeknd Joined many other artists with the release of his shoe silhouette, the XO Parallel.
The XO Parallel takes inspiration from military boots and classic high-top basketball shoes in a premium lifestyle presentation. Debuting in white, the sneaker is crafted in white nubuck leather with gunmetal eyelets and bright white for the thick sole cushioned with Puma’s Ignite foam.
The shoe is a continuation of the Weeknd’s partnership with the sneaker company Puma. Unlike other sneakers that the weeknd was seen in by the company, this will be his first signature sneaker with the company.
In preparation for the release, the Weeknd held a launch party via twitter which included pictures of the sneaker and a short video clip of the artist wearing the new sneaker.
PARALLEL LAUNCH PARTY TONIGHT pic.twitter.com/xKDxDw1oKK
— The Weeknd (@theweeknd) August 14, 2017
Puma added The Weeknd to its celeb ambassador team, which includes Kylie Jenner and the brand’s creative director Rihanna, in September 2016. The introduction included the images of the singer in the brand’s popular Ignite Evoknit style.
The XO Parallel released on August 24th, at $220 retail price, and will be the first of many to come from the collaboration.