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Jaden Smith To Join Forces With Pharrell And G-Star Raw

Musician and designer Pharrell Williams have enlisted the young Jedi Jaden Smith to join the denim label G-Star Raw. Joining GSR in 2014, sustainability has been Pharrell’s top objective, creating the first pair of jeans with no water waste last month. Pharrell

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STYLE: G-Star RAW Casts All Females for Short Film & New Collection

G-Star Raw shares a short film titled The Society, featuring an all-female cast to promote their latest collection highlighting the hands-free 5620 Elwood denim pouch pant. The Sophie Jones– directed visual highlights the crew of ladies as they navigate their way through city streets on bicycles,

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