Perhaps reflective of the overwhelming feeling’s of anxiety for the future, Adidas Original’s “Originals Never Die” campaign depicts this sense of subtle strife palpable among today’s youth. A cinematic representation of the figures reppin’ for the culture, a motley crew of tastemakers and familiar faces are peppered throughout the short documentary clip.
Throughout the short, you will catch glimpses of classic art masterpieces reimagined in modernity and tastefully intertwined with Adidas Original’s.
For the full 1:30 seconds you are taken on a sensory experience, bombarded with visuals of an electronic dystopia in which leading characters like Stormzy (innit’), Dev Hynes, Petra Collins, Snoop Dogg, and Lucas Puig, are fighting back. And of course, it is only right to mention that they are all draped in the cleanest of Adidas garments.
Fighting what? That’s up to you to decide. #CreateYourOwnFuture