BET & Youtube to Partner in making a “Freestyle Friday” Reboot

During the early 2000’s, every Friday at around 6 pm, kids (and even parents) from New York to Florida gathered around the television to watch the classic show, 106 and Park. Not only was this show known for showcasing the most iconic music videos of the 00’s but for the rap battles that would have everyone at the edge of their seats. These battles were known as “Freestyle Friday’s”.

Freestyle Friday is coming back for the digital age! BET & Youtube have announced a partnership which will allow the network to make additions to their web content. The most exciting thing emerging from the announcement seems to be news of a reboot for the fabled “Freestyle Friday” segment.

“Freestyle Friday” was a staple of BET programming. Every Friday, two rappers would square off in a one on one battle, and the winner would continue their streak into the next week much like on Jeopardy. The program was so popular at one point, it generated interest from A&Rs looking to recruit new talent.

This joint venture will bring the #FreestyleFridayBET hashtag to life. Hip-Hop amateurs will be able to use the hashtag to attract attention and thereby claim their spot on the show. The winners from these back-and-forths will be drawn into the actual live competition. Tournaments will be held in select cities:

New York – Friday, March 30
Toronto – Friday, April 27
London – Friday, May 18
Los Angeles – Friday, June 15

Will you be tuning into the Freestyle Friday reboot? Do you think you have what it takes to compete? If so, click the link here for more information – and while you’re at it, check out some classic moments from the original Freestyle Friday segment below!



KHEEEZUS, also known as Khalia Iris or LiiaFamouszx (on Myspace) is a 23-year-old DJ and content creator from Brooklyn, NY. Khalia is a proud Howard University Alumna and lover of all things Hip-Hop. She likes to dabble in fashion too from time to time ;-) Check her out: | IG + Twitter: @Kheeezus

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