BHM: Black Owned Luxury Brands to Support

To wrap up black history month, we would like to shed light on innovative fashion designers and brands who are making a scene in the fashion industry. These designers are crafting together pieces that represent black culture and it’s heritage. Their goals are to fill in the void that’s been missing in the fashion industry, whether it’s catering to darker skin-tone or the natural and realistic body. These are black-owned luxury brands who are making bold statements, rebelling against industry demands, bringing diversity and most importantly black as hell.


Pyer Moss

Pyer Moss by Kerby Jean-Raymond was founded in 2013. A black owned men’s and womenswear label that best described as luxury streetwear. Each collection is engulfed of black culture within its garments, building narratives of black history and voicing for activism. It possesses a strong political consciousness, speaking on race and police brutality. Pyer Moss breathes hip hop and 90s nostalgia throughout its clothing.

LaQuan Smith

From being favorited by Rihanna and Beyonce, LaQuan Smith debuted his eponymous label in 2013. Ever since, he’s been taking the fashion industry by storm. The eponymous label is mostly womenswear that captivates sex appeal with charming aesthetics. It’s full of glamour to make women not only look good but feel good as well. In 2018, the New York native debuted his first collaboration with ASOS. The collaboration was designed to celebrate “all bodies” in the world. Wanting to shine light and cater natural bodies that aren’t fully represented.

CUSHINE

CUSHNIE by Carly Cushnie became established in 2008. The black-owned luxury women’s ready-to-wear and bridal brand is best described as sleek and minimal. CUSHNIE was designed for the confident woman who is elegant and sophisticated. A woman who is pristine and empowered. Each piece by CUSHNIE is specifically crafted to highlight the female body with its. Throughout the years the luxury brand has been worn by influential and powerful women such as Michelle Obama, Beyonce, Lupita Nyong’o, Ashely Graham, Jennifer Lopez and many more.

Fear of God

Launched in 2012, Fear of God by Jerry Lorenzo entered the fashion industry with its religious faith on its sleeve. Jerry Lorenzo who is the son of former MLB player Jerry Manuel caught attention from Rihanna, Kanye West, Travis Scott and many more with its impactful clothing. The God-fearing luxury brand defines itself as luxury streetwear that’s mostly masculine and sporty. Fear of God keeps the minimal aesthetic with a 90s grunge.

Off-White

Based in Milan, Off-White by Virgil Abloh has made a huge impact once it stepped foot into the fashion industry. Off-White has bridged the gap between street fashion and luxury men’s and womenswear. To describe the impact Off-White as “influential” is an understatement. It has become a must-have clothing brand in everyone’s closet. From high profile celebrities to the suburban kids, Virgil Abloh has become a staple in fashion that speaks to the “culture.” In 2014, Abloh was prized as a finalist for the LVMH Prize. In 2017, Off-White collaborated with Nike to redesign 10 of its best-selling and classic shoes. This line of sneakers has now become some of the hardest to purchase due to its popularity and limited quantity.

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