The industry has bred pioneers moving mountains outside of their aesthetics and bars. These rappers take “gangsta” rapper stereotypes to a different spectrum by opening shops and restaurants. Entrepreneurship in hip hop isn’t new with Rappers JAY Z owning his own record label Roc a Fella and streaming program Tidal or Diddy creating his clothing brand Sean John and media company Revolt, however, it is becoming even more noticeable with rappers opening and collaborating within the food industry in the last few years.
Founded in 2013 Sweet Chick is known to be American cuisine with a southern accent. Queensbridge lyricist Nas became co-owner and helped to bring a blend of hip hop culture with rappers such as Slick Rick, Raekwon and Mobb Deep performing at events and Joey Badass collaborated with the restaurant on a dish.
With locations in New York City, London and Los Angeles the restaurant has meat and non-meat options. If you stop by, try the Grilled Peach Salad or Shrimp and Grits!
Rappers Jadakiss and Styles P opened Juices For Life in Bronx and Yonkers, New York after noticing the communities they grew up in were food deserts.
“In the poor communities, it’s mostly the money gets invested in liquor stores and the kinda things we really don’t need.”- Styles P
The store is right in the heart of the hood and is marketed towards those who are unaware or want to make healthy decisions but don’t have the resource of convenience.
“We opened the store in the hood on purpose to educate our people on health awareness.” – Jadakiss
The restaurant has been around for some time and continues to thrive. We can appreciate the versatility in the duo and will be stopping by very soon!
Now, imagine walking down the street and a food truck pulls up to not take money; but to give those who may be homeless a vegan meal. “I love You” is printed in black on a white band containing foods like Kale and carrots. Jaden Smith is the owner and mastermind of this operation. A gift to himself and the world he debuted this vegan food truck on his 21 birthday.
“I just want to give the people what they deserve.” – Jaden Smith
These power moves create a spark of inspiration for a culture accustomed to a drug selling, materialistic lifestyle. Let’s see what else this could set off in the next generations to come.