CULTURE: Five Things We Love About Frank Ocean’s New Releases


We all have been waiting four years for Frank Ocean‘s highly-anticipated second studio album, but we’re not surprised that the hysteria surrounding the project didn’t affect the final product and rollout of his digital and visual albums. In fact, it just makes it more intriguing than ever.

Not only did we receive a 17-track digital album titled Blonde, but we also finally got the tunes to accommodate Ocean’s mesmerizing, mysterious livestream, Endless. Let’s not forget the awesome one-day Blonde pop up that featured free zines as well. What did we do to deserve all of these great things?

We all watched and patiently waited as Frank built a spiral staircase in silence, drumming up until the release of his most introspective work up to date. Check out five of our favorite things about Frank Ocean and this Blonde and Endless rollout:

Frank Ocean’s Tumblr Notes

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Frank keeps his social media usage and engagement to an absolute minimum, so it was a treat to see him posting on Tumblr again like the old days. He posted the lyrics to the leading track on Blonde, as well as an alternate album cover and one of the pages of his highly-coveted zine. We hope that he continues to give us an inside look into the creation of these projects with social media.

Frank Ocean’s “Nikes” Visual

Most are probably going to need weeks to unpack the experience from watching this “Nikes” visual. Ocean compiled a series of striking video clips, appearing to show an inverted perspective of Americana with images ranging from a man on fire, to a stripper covered in glitter. Ocean makes several appearances while dressed sharp in Balmain with a sharp black eyeliner. The visual perfectly matches the dreamy sonics and aura of the track and builds up excitement for the next drop.

The Boys Don’t Cry Zine

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If you were lucky, then you got your hands on one of these rare, free zines that were available at the four pop-up Blonde shops. The 366-paged zine features poems from Ocean himself, Kanye West and Tyler the Creator, as well as photography and essays. This publication was a huge gesture to his fans and will be a priceless keepsake for those who managed to snag one.

The Endless Visual Album


After remaining dormant for two weeks, many of us gave up hope that anything would of the livestream hosted on We ended up getting more than we asked for. Ocean released a 45-minute visual album titled Endless on Apple Music, accompanied with instrumentals and vocals from collaborators such as Jazmine Sullivan, Sampha and the London Contemporary Orchestra.

The Over All Social Media Response

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The overall response to the project release(s) was expected, but still fascinating to watch. Die hard fans hilariously reacted to the abundance of quality work shared with us over the few days.  We haven’t quite seen a response to a new day R&B/Pop release like this before. The anticipation was hard to suffer through but Frank Ocean made it well worth it.

We’re currently listening to both projects on repeat — and you should too. Oh, and thanks Frank!

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