Electric Circus just dropped a special digital and experiential campaign in partnership with Lugz titled GLOESHA. The Campaign celebrates the brands 5th year anniversary with nostalgic hip-hop flair. Highlighting a line-up of ten inspiring influencers and colleagues within music, fashion and lifestyle scenes in downtown New York City culture, including Gitoo, Ian Isiah, Kitty Cash, Rox Brown, 40oz Van, ItsTheReal, Judnick Mayard, Odalys and K$ace.
In conjunction with the campaign, Sunday, Electric Circus shutdown Brooklyn’s House of Yes with a 90s-themed holiday party to celebrate five years of curating premium events for New York’s underground Hip-Hop culture. GLOESHA was a spectacle from start to finish hosted by a slew of New York’s youth royalty including Gitoo and Odalys. The party hosted three buzzing main acts: Nebu Kiniza, Kari Faux and Levi Carter who each blessed the stage with crowd favorites Carter’s “You Not Gang” and Faux’s “Small Talk”.
To provide the theme music for the night Electric Circus formed an all-female DJ squad to control the crowd including Downtown’s sweetheart, Vashtie, and Brooklyn’s own Kitty Cash. There wasn’t one idle body as the party rocked with fuel provided by Courvoisier and contributions from a staple 90s brand, Lugz. Between the aerial dancers and the general atmosphere of love, glow and Hip-Hop this event was a wild success and a true testament to the work that Electric Circus has done for the New York music scene over the last five years.
Led by ringleader, Shabazz, Electric Circus began in 2011 as an answer to the need for a place on and off line for like-minded youth to gather and celebrate the art created by their peers in the Hip-Hop sphere and culture. Electric Circus began to serve as the destination for burgeoning acts and grew into a New York cult favorite always at the cusp of what is new, hot and impactful in the music industry and beyond. After launching the Electric Circus blog, Shabazz continued to create events and spaces where underground art and music could be discovered and flourish. Notable events include the semi-annual Player’s Ball party which recently hosted 300 signee Dae Dae and London on the Track, the Pass the Aux Social and the multi-medium art exhibit, If It Wasn’t For Gucci, that celebrated art created while Atlanta’s trapfather was incarcerated.
Electric Circus is now a thriving community of creatives that support one another and collaborate to innovate and advocate on behalf of their own art and culture. The future for Electric Circus is bright so make sure you stay locked on their website and socials to catch a look at what’s next. Peep the GLOESHA campaign here and the party recap above.