The iconic fashion brand Fendi has just rebranded and launched its new website, F is For Fendi. The website rebranding is an innovative approach to reach out and connect to millennials. On the vibrant and colorful website, there are categories labeled ‘freaks’, ‘fulgore’, ‘faces’, ‘freedom’, and ‘fearless’. Each category has its own charm and some creatives that represent the different aspects of the brand. Some familiar faces that represent ‘fearless’ are Kelela, Anderson. Paak and Knxwledge, also known as NxWorries.
The dynamic duo, NxWorries, premiered an intimate performance of “LykDis” from their debut December album, Yes Lawd!. Fendi has collaborated with Boiler Room to create unique music video experiences as part of their new initiative. The rooftop of the Fendi headquarters in Rome is the stage and NxWorries is the kickoff for this new project. The video showcases their personalities and aesthetics best, smooth without effort.
Check out the intimate performance of “LykDis” below! To learn more about F is For Fendi, click here and watch the video above!