Most fashion lines communicates their influence in the fashion world effortlessly. Gucci has been a staple for other fashion companies for almost 100 years. However, the brand recently announced it will be banning one of its most popular fabric forever, Fur.
Gucci’s President and CEO Marco Bizzarri revealed that the decision is a step towards “sustainability” for the brand. “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.” explained Bizzarri. He gives credit to the fur ban of the company to Gucci’s creative director Alessandro Michele. “I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time.” Gucci plans to auction all remaining fur, eventually donating the proceeds going to animal rights organizations Humane Society International and LAV. Gucci will no longer use mink, coyote,and other species, but faux-fur, wool and other fabrics.
Kitty Block, president of Humane Society International, calls the move “a huge game changer“, amd welcomes the “Compassionate decision”. With this decision, Gucci will become part of the Fur Free Alliance. An elite international group which campaigns on animal welfare, in addition to providing alternatives to fur in the industry. ” Gucci is taking a bold stand for animals,” said, the Alliance’s chairman Joh Vinding, “showing the world that the future of fashion is fur-free.” Gucci is the next company to take this pledge, following rival Armani, as well as Calvin Klein, and others. “Today, the world is changing so fast, it’s not even an option not to change, ” Bizzarri started. “We are not perfect, but we are doing our best to improve what we are doing.” The fur-free pledge will start with their upcoming Spring/Summer 2018 collection.