Haha, that unexpected pun of title made me pat myself on the back.
Anyways – let’s get to the point. Interracial couples and families are as old as the earth, I’ve done the research…ok fine, I haven’t. Maybe I’m just too liberal, because I find “Interracial Coupling and Families” to be a non-topic in the most respectful way. I mean, I don’t even use the term “interracial”- what is this, the 60’s? Most couples I know have different backgrounds. Love is Love! However, I know that in the media interracial dating/coupling/families are a non-topic in the most conservative of ways. Whether because major companies don’t care to recognize the future of the world, or that they are afraid to create waves in the advertising scene – Companies would rather cater to the status quo.
So, when I saw this commercial from Cheerios (General Mills)…I was elated! Not only is the little star of this commercial super cute you just want to bite her cheeks – but seeing this adorable “interracial family” made me happy. Some people have been angered by this commercial so much so that they took to the internet and comment section of YouTube to fire hatred, hateration and haterade. The comments in YouTube have since been disabled, but Ad Week spotted termsÂ suchÂ as as “Nazis”, â€œtroglodytesâ€ and â€œracial genocideâ€.
I’d love to comment on that sort of thinking and behavior, but I don’t have time for such non-topics.
General Mills cereal brand has not been deterred and in fact, they stand by their ad.
Camille Gibson, Vice President of marketing for Cheerios, told Gawker in a statement,
â€œConsumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all.â€
Cheerios also thanked viewers for their support via Twitter.
I haven’t eaten boxed cereal in years, but I may just buy some Cheerios just to support their positivity.