Pharrell Debuts G-Star RAW Elwood X25 Collection At ComplexCon


During ComplexCon this past weekend a man of many talents and titles, Pharrell Williams, debuted his new G-Star RAW Elwood X25 collection. On day one of the convention, G-Star’s Head of Imagination presented the patterned denim in a life size installation that was nothing short of amazing. The mix of floral, plaids, camouflage and striped denim swayed in the air as future consumers caught a 360 degree view of each pair.

Carefully curated by Pharrell himself, each of the 25 prints were selected to celebrate the 20th anniversary of G-Star’s Elwood model. The Elwood style of denim is the brand’s first 3D denim approach and is identified by its knee patches, 3D shaping knee darts and slanted thigh seams. Once again, the trailblazer has set the tone for those striving to be original and distinctive. The G-Star RAW Elwood X25 collection will be available to purchase in February 2017 online and in select stores.

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